Mastering the Web: Part 3 - Advanced Domain Strategies

Your domain name is a significant part of your brand identity. To stand out in the crowded digital landscape, consider a domain that reflects your brand's personality and mission. Short, memorable, and relevant domains tend to make the best impressions.

SEO-Friendly Domains and Websites

Want your website to rank higher in search engine results? Choose a domain name that includes keywords related to your niche or business. Search engines love this, and it can give your site a leg up in SEO (Search Engine Optimisation).

Remember the domain name `expertsexchange.com`...  did you know they got a lot of slack for their poorly selected spelling. How innocent people are. Ultimately they had to buy a new domain name; they went for an almost identical domain with the `-` character: `experts-exchange.com`. Go figure..

Domain Extensions for Specific Purposes

Beyond the standard TLDs like .com and .org, there are niche-specific extensions like .tech, .blog, .store, and more. These can help convey the purpose of your website before visitors even click on it. For instance, a .store domain makes it clear you're running an online store.

Protect Your Brand with Multiple Domains

To prevent others from swooping in and using a similar domain, consider registering multiple variations of your primary domain. This can include common misspellings or different TLDs. It's a proactive move to protect your brand.

Subdomains and Microsites

Subdomains are like subdivisions of your main domain. They're handy for creating separate sections of your website, like blog.yourdomain.com or shop.yourdomain.com. Microsites are even smaller, focused sites under a subdomain, ideal for special projects or campaigns.

Domain Auctions and Expired Domains

Did you know you can buy pre-owned domains? Some of them might have valuable backlinks, traffic, or history. Keep an eye on domain auctions and expired domain listings for hidden gems.

International Domains

If your website targets a global audience, consider registering country-code TLDs (ccTLDs) like .co.uk, .ca, or .de. These can help you establish credibility as a "local business" and improve your ranging from international SEO robots. You can always redirect your .uk and .co.uk websites to your .com website under the same SLD spelling. 

Conclusion